Privacy policy

Privacy Policy ('''we'') is an Irish registered online business situated in Lebbeke, Belgium, We are responsible for processing personal data as shown in this privacy policy. consider careful processing of personal data to be of the greatest importance. Personal data is carefully processed and secured. In processing your personal data we comply with the requirements of the General Data Protection Regulation (the "AVG"). This Privacy Statement sets out how we collect and use your personal data, in accordance with the AVG.

In this Privacy Statement we explain which personal data we collect and use, and for what purpose we do so. We encourage you to read this Privacy Statement carefully. This Privacy Statement applies to our website, https/, related websites and Services.

This Privacy policy was last modified on: 03/11/2018

Use of personal data

If you use websites and related Services/products that offers, you can share personal data with us. We collect and use personal data that you, or your company, share with us directly. We will not use the personal data for any purpose other than that described in this statement, unless you have given your permission in advance.

Types of data collected

When you use our Services or products, we may collect the following information:

  • Name and Surname
  • Address
  • Telephone number
  • E-mail address
  • IP-address
  • Other personal data that you actively provide by e.g. creating a profile on this website, in correspondence and by telephone

  • Information about your activities on our website

  • Data about your surfing behavior across various websites
  • Internet browser and device type
  • Bank account number

Grounds for processing

We process your personal data for the following purposes:

  • Handling your payment
  • Sending our newsletter and/ or advertising brochure
  • to call or e-mail you if necessary to carry out our services
  • to inform you about changes to our services and products
  • analyzes your behavior on the website in order to improve the website and tailor the range of products and services to your preferences.
  • also processes personal data if we are legally obliged to do so, such as information that we need for our tax return.

We collect your personal data on the basis of our legitimate interests or your consent, which you can withdraw at any time.

Storage of personal data

We keep your personal data as long as necessary to realize the purposes of this Privacy Statement. In general, we store personal data from our website visitors for 24 months.

Your rights

You have the right to inspect the information we process. If you wish, you can contact us directly. We can ensure you that we will provide you with a copy of your personal data. We may need to verify your identity to meet your request. If you believe that the information we provide about you is incorrect, you can contact us to update your information. You also have the right to object to data processing. If you want us to delete your information, you can inform us at any time. You can contact us at any time regarding these requests. We will always respond in a timely manner, in accordance with the AVG. If you are not satisfied with the answer you receive, you can submit your complaint to the relevant supervisor.

Share with others

We will not share your information with others without your consent, unless this is necessary in the context of the execution of the agreement that you, or your organization, has entered into with us, or unless this is a legal obligation.

Transfer of personal data

To realize the purposes described in this Privacy Statement we can transfer your data outside the EEA. If this is the case, we will take the appropriate measures to ensure that your personal data is properly protected. For transfers to the United States, we ensure that such a US party complies with the Privacy Shield. For other transfers, we can transfer your data to a country recognized by the European Commission that provides an adequate level of protection with regard to Personal Data.


Data you provide can be retained for statistical analysis, including Google Analytics and Piwik. These statistics are used to optimize the Services. This way we can see how our visitors use the website and on that basis improve the website. Where possible, we will pseudonymize this data.


We want to offer you relevant and personal information in a user-friendly way. For this, we use various types of cookies on our websites. For example, we place cookies that are necessary for the functioning of the site. Think of the operation of spam filters, playing video's and caching to make the website faster. We also use analytical cookies that do not infringe your privacy.

Cookies are generally stored for the duration of the (browser) session. In addition, your IP address can be stored in the log files of our web server if you use our Services/products. This is necessary to properly manage and secure our Services. We do not use your IP address to track or register your online behavior. We are usually unable to associate your IP address with your name, address or other identifying information, except when you provide us with such information and continue to use the same IP address.

You can opt out of cookies by setting your internet browser in a way that it does not store cookies anymore. In addition, you can also delete all information previously saved via the settings of your browser.


We ensure that your personal data is protected against loss or against unlawful processing. Among other things, we have taken the following technical and organizational measures:

  • Logical access control, use of passwords and possibly a second factor;
  • Encryption of data;
  • Pseudonymization of data;
  • The use of Virtual Private Servers (VPN) accessible with the SSH key;
  • Transfers only over SSL;
  • Verification of recognized authorizations.

Websites and  Services of third parties

Our Services include activities related to providing products that enable our customers to get whiter teeth.



The website owner makes no warranties, statements or guarantees regarding the website and products sold on the website.

Risk of Loss

All items purchased from are made pursuant to a shipment contract. This means that the risk of loss for the purchased items pass to you upon our delivery to the carrier. We cannot be held responsible for any damages or losses that occur while the purchased products are in shipment with the postal carrier.


We will try our utmost best to dispatch items at the promised date. In the case of a delay, we will inform you. We cannot be held responsible for any delays that occur while the purchased product(s) are in transit.

Product Descriptions attempts to be as accurate as possible. However, does not warrant that product descriptions or other content of this site is accurate, complete, reliable, current, or error-free. If a product offered by us is not as described, your sole remedy is to return it in an unused condition.